Investigation of cultural influences and impact on CSR Dissertation

Investigation of cultural influences and impact on CSR - Dissertation Example If it appears the target is not to be attained, then the procedure is reviewed and revised midway to avoid further waste of resources. Results are important at Toyota. INT 2: Oh, yes so you’ve read that article about â€Å"Americanness†? Well, I would not put it exactly that way, that’s too black and white. But in more general terms, yes, Toyota wants to be perceived as a global company, a company that is a citizen of the world, so to speak. Whenever academicians talk of Japanese corporate culture, however, they typically cite Toyota. True, we embody a lot of the management philosophies that are associated with â€Å"Japanese† management, like just-in-time, etc., but I would prefer to think that we have a culture of constant quality improvement depending on the purpose of the business, not merely because the company is originally Japanese. (2) A survey and selection of social issues, among many, that the company may effectively address Which issues are rel evant to your host country? Of those that are relevant, kindly describe the context or particulars in which they are considered relevant. What other issues other than those mentioned would you think are relevant? Has your company chosen to address these issues through the CSR program? If not, why? If yes, why have these issues been chosen and others have not? INT 1: Toyota is undergoing a bit [actually a lot] of controversy because of the millions of cars it has had to recall in the past years. So there is the issue of consumer safety right there. The company used to be known for precise safety engineering and not sacrificing on quality or safety for the sake of profit, but the way it appears now we are giving the impression that we are remiss. It is management’s task to bring the point home strongly that we are not neglectful, our mass production system and uniformity of component design across several vehicles just worked against us publicity wise. INT 2: I see my colleague talked to you about the recalls. Other than this, however, is the issue of Toyota being supposedly against more aggressive greenhouse emission reductions. There was some publicity about the company supposedly lobbying to extend the deadline for compliance. I would say that this is not true to the best of my knowledge. Toyota is always at the forefront of green technology, and of transparency in corporate governance as well. The company should have done better, however, in terms of publicity damage control. I think the public liaison had delayed in its response. It should not have reached the point where our company president should have been summoned [at the Congressional hearing]. If the publicity had been addressed sooner, he should have been spared having to explain personally. While there is nothing wrong in a company president speaking for his company, the face-off between the American government on one hand, and a Japanese leader on the other hand, could rub the wrong way for people who remember the war and Japan’s emperor being made to sign the articles of surrender – you know. (3) Mapping out a course of action and devising a program plan to address the selected issues Given the issues your company has selected, what program plans were arrived at to address them? How are these programs planned out? INT 1: I think you will find more of this in the company annual report. The programs are given